Eduardo (Gui)llén

Bluetooth® technology is now the latest medium for advertising and marketing. Bluetooth proximity marketing has become all the rage overseas as the newest way to connect with potential or existing customers. This is a unit that is used to deliver potential marketing messages.

Here’s how it works. Imagine you’re walking through a mall, and you pass a proximity broadcast station. The key is to have your phone on and in “discoverable” mode. This will allow all possible ads in the area to “hit” your phone – asking if you want to receive free content from the provider. For example, say you’re shopping for gym equipment at a specialty shop and they have a proximity marketing station set up. If your phone is in discoverable mode, you’ll receive a message asking if you want to receive free content from “ABC Company”. Think of it as a virtual billboard or flyer advertisement.