Prudential
I Designed a Solution to Reduce Insurance Abandonment by 12%-17% Points.
Years of design experience
Products designed & launched
Fortune 500 companies
Average user engagement increase
Artificial Intelligence products
About Edward
I’ve built a mix of skills across leadership, UX strategy, frontend development, UX/UI design, research, motion design, and B2C advertising. But at the end of the day, what I enjoy most is building strong team culture and driving innovation; because when your team works well together, it’s pretty remarkable what you can build and the problems you can solve for your users.
Featured work
Onboarding Form Experience
I Designed a Solution to Reduce Insurance Abandonment by 12%-17% Points.
Monetization & Micro-transactions
A social music platform where emerging artists (2K-10K fans) can finally monetize their work through fan micro-tips—no label, no streaming quotas, no barriers to earning.
AI-Powered Clinical Documentation Experience
I led the UX Stragety/design of an AI documentation solution that balanced efficiency, accuracy, and the human side of healthcare.
Marketing Asset Management Experience
I designed a system that streamlined file organization, reducing daily search time for artists and improving adoption across teams.
Visual Storytelling for Leadership
At Cisco, I transformed complex technical roadmaps into clear visual stories, helping leadership make faster, more informed decisions.
