I’ve been in the tech industry for over 15+ years, started with my own web agency, then moved into startups and worked with Fortune 500 companies like Prudential, Warner Music Group, Cisco, Disney, and Tenet Healthcare. I've built a mix of skills across leadership, UX strategy, frontend development, UX/UI design, research, motion design, and B2C advertising. But at the end of the day, what I enjoy most is building strong team culture and driving innovation; because when your team works well together, it's pretty remarkable what you can build and the problems you can solve for your users.
Toolkit
Product Strategy & Hands-On Design
User Engagement & Simplification
Data Analysis & Structural Planning
HTML, JavaScript, CSS, Motion
Wire-framing, Mockups, Prototyping
Cross-Functional Team Collaboration
Design Best Practices & Industry Standards
Mentorship & Designer Leadership
AI/ML Integration in Design
Accessibility Design & Inclusive Practices
User research sessions
Design systems created
Teams mentored
Design hours logged
Prototypes shipped
Agile Process with a Focus on Outcomes
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I start by understanding user needs and business goals. User interviews, data analysis, and stakeholder alignment define the problem and success metrics.
I explore solutions through wireframes and user flows. Rapid prototyping and testing with users validates concepts before development investment.
I create high-fidelity designs and scalable design systems. Close collaboration with engineering ensures feasibility while maintaining design quality.
I support development and QA to ensure pixel-perfect implementation. Post-launch, I track user behavior and performance metrics to validate success and inform future iterations.
