Overview
WMG Storybox
The Storybox desktop app is a real-time artist update and marketing collaboration platform designed for Warner Music Group. It provides a centralized location for campaign-related information, allows seamless collaboration across different teams and regions, and enables the organization to overcome fragmented and inefficient email communication.
Objectives
The project aimed to design a user-friendly and intuitive desktop app that would provide a seamless user experience, enhance collaboration, and provide real-time insights into marketing campaigns.
Challenge
The primary challenge of the project was to design an app that could handle the fast-paced and high-volume demands of the music business. The app needed to provide real-time access to project-related information and eliminate the need for endless email trails and outdated schedules.
Users
The primary users of the Storybox desktop app are the marketing and promotion teams at Warner Music Group. These users needed a platform that could handle the unique challenges of the music industry and provide real-time insights into marketing campaigns.
Duration
- 1 year, 8 months
Tools
Figma, Jira, Confluence, HTML, CSS
Roles and Responsibilities
As the UX/UI designer, my responsibilities included user research, ideation, wireframing, prototyping, usability testing, and designing the final interface. I used Jira, Figma, Adobe Illustrator, Adobe After Effects, and Microsoft Teams to complete these tasks for user interviews.
Design Process
The design process for the Storybox desktop app followed the principles of Lean UX and Agile methodology. The process involved several stages: ideation, user research, qualitative information research, interviews with potential users, quantitative data research, user persona creation, brainstorming, user journey mapping, wireframing, prototyping, and usability testing.
Ideation
The ideation stage involved brainstorming and generating ideas for the design of the Storybox desktop app. We identified the key features and functionalities that the app would need to provide a seamless user experience and enhance collaboration.
User Persona
Based on our user research, we created a user persona representing the typical Storybox desktop app user. The user persona helped guide the design process and ensured that the app would meet the needs of its primary users.
User Journey
The user journey mapping stage involved creating a user journey that mapped out the typical user flow through the Storybox desktop app. This helped identify areas where the user experience could be improved and provided insights into the features and functionalities that the app would need to provide.
Wireframes
We created wireframes to visualize the proposed solution and ensure that the app's interface was intuitive and user-friendly. The wireframes were iteratively refined based on feedback from stakeholders and usability testing.
Surveys/Usability Testing
We conducted a series of surverys and usability testing on the wireframes to identify areas where the user experience could be improved. The feedback from usability testing was used to refine the wireframes and ensure that the final interface was intuitive and user-friendly.
Findings
The findings from user research, ideation, user journey mapping, and usability testing were used to guide the design of the final interface. The Storybox desktop app was designed to provide a seamless user experience and enhance team collaboration, with real-time access to project-related information and automated updates.
Conclusion
The Storybox desktop app has succeeded, providing a user-friendly and intuitive platform for real-time artist updates and global marketing collaboration. The app has helped the marketing and promotion teams at Warner Music Group better manage the fast-paced and high-volume demands of the music business, eliminating the need for endless email trails and outdated schedules.
The Storybox desktop app has become an essential tool for Warner Music Group, providing real-time access to project-related information and enhancing team collaboration. The app has been instrumental in taking artists' careers to the next level and has shown the music industry what is possible with modern project management technology.
Looking back on the project, a few things could have been done differently. For example, we could have conducted more usability testing to ensure that the final interface was even more intuitive and user-friendly. Additionally, we could have focused more on the accessibility of the app to ensure that it is usable by all users.
There are also potential pitfalls to consider when designing an app like Storybox. One potential pitfall is overloading the interface with too much information, making it difficult for users to find what they need. Another potential pitfall is not providing enough context for the data displayed, which can lead to confusion and misunderstandings among team members. It's important to strike a balance between giving enough information and providing too much and ensuring that the data is presented clearly and concisely.
Overall, the design of the Storybox desktop app was a success, but there are always areas for improvement. By considering potential pitfalls and continuously gathering user feedback, the app can continue to evolve and meet the changing needs of its users.
In conclusion, the Storybox desktop app was a challenging and rewarding project to work on. The project followed the principles of Lean UX and Agile methodology, which allowed for an iterative design process guided by user research and feedback. The final interface is user-friendly and intuitive, providing real-time access to project-related information and enhancing team collaboration. The app has been a great success, helping Warner Music Group better manage the fast-paced and high-volume demands of the music business and take the artists' careers to the next level.