I started with stakeholder and record label interviews to understand pain points, workflows, and industry challenges. Then, through affinity mapping, we clustered data, spotted patterns, and defined key problems. Finally, in the discovery phase, I mapped user flows, prioritized features, and brainstormed solutions, setting the stage for creating prototypes and testing ideas in a outcome-driven design.
This UX research involved conducting stakeholder interviews to identify pain points, document key insights, and synthesize actionable outcomes. In parallel, interviews with record label teams helped me understand business models, document workflows, and identify industry challenges. These insights informed role matrices and workflow maps, ensuring the solution addressed user needs and streamlined processes.
During the affinity mapping phase of our research, we conducted value proposition workshops to cluster insights, identify patterns, and define key problem statements. This collaborative effort allowed us to synthesize research findings, prioritize challenges, and align on a clear understanding of the product's unique value.
I engaged in user flow mapping and feature prioritization to streamline the product experience, while visual brainstorming and team alignment exercises ensured collective clarity. Design requirements documentation and solution ideation, provided a solid foundation that led seamlessly into the creation of prototypes for testing and refinement.
Every prototype was a experiment in chaos elimination. Round 1: users still hesitated. Round 2: still too many clicks to find things. Round 3: getting warmer—the 'where is it?' moment was shrinking. Each iteration wasn't just cleaner design, it was closer to that moment of relief we were hunting.
The high-fidelity tests delivered the proof we needed. Marketing teams using our solution moved through campaigns like clockwork—no hunting, no hesitation, no panic. The A/B results were clear: we hadn't just built a tool, we'd built their lifeline. Time saved, stress eliminated, chaos conquered.
