SponsorBase
Empowering creators to navigate sponsorship deals with AI confidence—preventing unfair terms and lost revenue.
Currently at Prudential, previously at Cisco, Warner Music Group, Tenet Healthcare and a handful of emerging tech startups.
Years of design experience
Products designed & launched
Fortune 500 companies
Average user engagement increase
Artificial Intelligence products
About Edward
I’ve built a mix of skills across leadership, UX strategy, frontend development, UX/UI design, research, motion design, and B2C advertising. But at the end of the day, what I enjoy most is building strong team culture and driving innovation; because when your team works well together, it’s pretty remarkable what you can build and the problems you can solve for your users.
Featured work
AI Sponsorship Management Platform for Creators
Empowering creators to navigate sponsorship deals with AI confidence—preventing unfair terms and lost revenue.
Onboarding Form Experience
I Designed a Solution to Reduce Insurance Abandonment by 12%-17% Points.
Monetization & Micro-transactions
A social music platform where emerging artists (2K-10K fans) can finally monetize their work through fan micro-tips—no label, no streaming quotas, no barriers to earning.
AI-Powered Clinical Documentation Experience
I led the UX Stragety/design of an AI documentation solution that balanced efficiency, accuracy, and the human side of healthcare.
Marketing Asset Management Experience
I designed a system that streamlined file organization, reducing daily search time for artists and improving adoption across teams.
Visual Storytelling for Leadership
At Cisco, I transformed complex technical roadmaps into clear visual stories, helping leadership make faster, more informed decisions.
