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Hi, I’m Ed. I am Product Designer at Prudential, previously at Cisco, Warner Music Group, Tenet Healthcare and a handful of emerging tech startups.

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Throughout my career in Graphic, Visual, and UX Design, I’ve crafted digital experiences that blend creativity with technical know-how. My strength lies in weaving together design principles, frontend development, motion design, and maintaining design systems into seamless solutions.
I tackle each project holistically, from initial research to final execution. Whether it’s upholding brand integrity, creating engaging visuals, designing intuitive interfaces, or coding functional solutions, I focus on crafting experiences that truly resonate with users..
At the heart of my work is storytelling through design. I bridge the gap between aesthetics and functionality, bringing ideas to life one thoughtful pixel at a time. It’s not just about making things look good—it’s about making a real difference.
When I'm not immersed in the design world, I indulge my passion for music. Under the name Lalo Parade, I create tunes that are a world away from UX wireframes. Curious? Check it out: Lalo Parade on Spotify.
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