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SBG Design Plan

Project Brief

Product Designer/Visual Designer

Greg Petroff (Chief of Design Officer),
Jason Nako (Direct, SBG Design Systems),
Diane Bradbury (Director Chief of Staff)

Narrative Strategy
UX Design
Visual Design
Site Mapping
Deck Presentations

In the dynamic field of cybersecurity, staying ahead means being able to change and innovate. The Security Design team at Cisco is stepping up for FY24, aiming to align strategies with Cisco's broader goals. Set the task of rethinking Cisco's standards and push the boundaries of what's possible in security design.

Taking on the job of turning a detailed strategy document into a clear and impactful slide presentation, I got the chance to break down complex ideas into something straightforward and engaging. This meant carefully picking out the key points and fitting them into a slide format that sticks to Cisco's guidelines but still grabs attention.

Seizing this opportunity allowed me to gain a firsthand look at the strategic plans for the upcoming year, which has been both enlightening and inspiring. This was not just a platform for contributing my skills but also a valuable opportunity for professional growth, allowing me to dive deep into high-level strategy and decision-making processes. Think it about it, why not learn from some top players at Cisco?

My Approach

I began navigating through ideas and guidelines, I prioritized gathering feedback throughout the design process. After initial drafts, I actively seek input from C-suite leadership and team members to refine the work. This wasn't just about following the plotted course; it was about integrating their perspectives into the voyage, turning solitary ideas into a shared vision. This iterative process became my cadence, a back-and-forth of presenting, receiving feedback, and refining. Each cycle sharpened my focus and honed the project, ensuring my creation resonated with everyone on board.

My Challenge

One of the biggest challenges I faced, but also one of the most rewarding parts of my job, was figuring out how to take all the different documents we had floating around the team and make them simpler and clearer. It was all about finding the right way to take complex ideas and boil them down into something everyone could get right away. The copywriting part was especially tough. I had to take these detailed concepts and explain them in a way that was both spot-on and easy for anyone to understand. I'm really thankful I got to work on this. It was a tough nut to crack, but it made me better at what I do and helped the whole team communicate better and work more smoothly.

Final Thoughts

As my contract ended, I want to highlight my incredible experience working closely with C-suite leaders at Cisco. Getting a firsthand look at the strategic plans for the upcoming year has been both enlightening and inspiring. This opportunity wasn't just about contributing my skills but a chance to grow professionally, diving deep into high-level strategy and decision-making processes.

If you're interested in learning more about this experience or other projects I've enjoyed working on, I would be more than happy to discuss them in greater detail. Thank you for considering my work; it's been a rewarding journey.